Validate the right idea.
Fund the right product.
Ride it to the finish.
Unfiltered puts your idea, your MVP or your next big decision in front of people who match your customer, and they are required to tell you what is wrong with it.
Join the waitlistFree to start. The first people in will come from the waitlist.
Founders routinely underestimate how long it takes to reach positive cash flow (often missing the mark by 2 to 3 times) and burn through their financial runway.
Teams spend months or years building a product that real-world customers do not actually want or need.
And, surprisingly, the lack of money also comes from the second reason, when you spend on something the market already rejected.
Thankfully, you have Unfiltered.
Friends protect your feelings. Feeds hand you opinions from people who will never buy from you. AI tends to agree with whatever you already believe.
So you build for months and find out later what someone could have told you in a day.
I wanted a place where the honest answer is the whole point.
An idea, an MVP, a price or a direction. The more specific you are about your customer, the better the match.
Every response has a section for what works and a section for what is wrong, and the second one cannot be left empty.
Over time Unfiltered keeps your decision history and shows you the patterns in how you choose, including the biases you keep repeating.
QuestionShould I charge monthly or per project?
Matched toFounders of service businesses, one to three years in.
What worksMonthly feels predictable and easier to approve.
What is wrongBuyers do not yet see why they need you every month.
DecisionStart with a fixed sprint, then offer monthly.
Feedback comes from people who look like the person you are building for, not from whoever happens to be scrolling.
Your validators face the problem you solve every single day, and they are willing to tell you what they actually want from your product, what to remove and what to change so they use it and pay for it.
Each response is sorted into categories, and the negative one has to be filled in. Politeness stops being the default.
Soon your customer will be able to use your product in beta, like a visitor, and find the problems and the good parts by really using it, writing their feedback from that experience. The first version is for online products and services, because physical products need shipping, and those are coming soon.
AI looks across everything you have decided and tells you what keeps repeating.
After launch you can meet high level founders and invite them to cowork, so building does not have to be lonely.
You earn points whenever a founder actually uses what you said. Those points turn into a badge you can put on your LinkedIn, so your judgment has something to show for it.
I started Unfiltered because validating my own ideas was slow, and the feedback I got was either polite or noisy.
I work as a brand strategist, so my days are spent helping founders decide, and I have spent years studying how people make decisions. Before I wrote any code, I matched a founder with a tech professional by hand and ran the conversation myself, just to see whether the loop worked.
It did, so now I am building it properly.
November. The first people in will come from the waitlist.
You can start for free. Paid plans add more depth and volume.
Validators matched to your ideal customer, answering in a structured format.
Soon. A beta mode will let your customer use your product like a visitor, find what works and what does not, and write their feedback from that real use. The first version covers online products and services, and physical products come later because they need shipping.
It starts as a focused validation tool so it can ship faster. The marketplace and the founder connections come after that.